Luiza Macedo

Activist
DISC Type : Cd

Business Development Manager Lead EU & UK at Avenue Code

Brazil

Overview

Luiza Macedo is a Business Development Manager Lead at Avenue Code, spearheading the companys growth strategy across the EU and UK. With an Executive MBA from FGV, she specializes in the full sales cycle, from prospecting to closing. Colleagues describe her as intelligent, dedicated, and organized.

Beyond her sales role, Luiza is passionate about international relations and security, having authored academic articles on globalization and refugee policies. She is also a key organizer for Extraordinary Women in Tech (EWiT), a global initiative empowering female leaders in the technology industry.

Unique fact: Luiza has published academic research on the movement of nomads in the context of globalization and security.

Personality Overview

Observative

Value Conscious

Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Women in Tech
As the EWiT Coordinator, she actively organizes high-impact events across Europe to connect and empower female leaders in the technology sector.
European Market Expansion
Her current role focuses on leading outbound prospecting and developing segmented outreach strategies to grow business in the EU and UK markets.
B2B Sales Cycles
Her experience spans all stages of the sales cycle, including lead generation, discovery meetings, proposal preparation, and managing CRM tools like Salesforce.

Media Appearances

Luiza has no verified media appearances

Work History

4-2025
Business Development Manager Lead EU & UK at Avenue Code
11-2024 - 4-2025
Business Development Manager EU & UK at Avenue Code
11-2023
EWiT Coordinator at Extraordinary Women in Tech (EWiT), by Avenue Code
1-2023 - 11-2024
Junior Sales Analyst - Europe at Avenue Code
8-2022 - 1-2023
Sales Analyst at Precision Proof Systems

Education

7-2024 - 9-2025
Executive MBA from FGV - Fundação Getulio Vargas
2021 - 2023
Master's Degree from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 7 Location : Brazil Job Level : Middle Designation : Business Development Manager Lead EU & UK at Avenue Code
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Insights For Selling To Luiza

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiza is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Luiza

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Luiza move?

  • Their decision making speed is somewhere in the middle.
  • Can Luiza take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Luiza

Personality Compatibility


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