Luiza Rubio

Inquirer
DISC Type : cd

People Director at Nomad

São Paulo, São Paulo, Brazil

Overview

Luiza Rubio is the People Director at Nomad, leading HR strategy with a focus on talent management, leadership development, and process improvement. With a background that includes an MBA, she has extensive experience guiding companies like MaxMilhas through growth and crisis. Colleagues describe her as analytical, agile, rational, and human-centric.

Fueled by a belief in constant learning instilled during her upbringing, Luiza is passionate about personal and professional growth. She draws inspiration from educators who can simplify complex topics with emotion and clarity, a lesson from her history teacher that she carries into her leadership style.

Unique fact: Luiza champions a progressive culture at Nomad, which offers an extended parental leave of 180 days for both mothers and fathers.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Diversity and Inclusion
Actively discusses and implements strategies for equity, including affirmative hiring and creating an inclusive environment, as seen in company reports and interviews.
Employee Well-being
Advocates for policies that support work-life balance and quality of life, such as extended parental leave and flexible work models, believing it boosts company growth.
Continuous Learning
Emphasizes the importance of constant development, stating that Nomad values curiosity in young talent and provides extensive educational benefits to all employees.

Media Appearances

Luiza Rubio Bio – Nomad HR. Featured in TheOfficialBoard

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Luiza Rubio | People Director | Nomad | Brazil Conference 2024. Featured in Vimeo

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04 Inclusão & Diversidade com Luiza Rubio, people director at Nomad. Featured in YouTube

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Work History

5-2022
People Director at Nomad
4-2021 - 5-2022
HR Director at MaxMilhas
10-2017 - 3-2021
HR Manager at MaxMilhas
9-2016 - 9-2017
HR Manager at VivaReal
9-2015 - 8-2016
HR Coordinator at VivaReal

Education

2018 - 2020
Pós graduação from Fundação Dom Cabral
2008 - 2010
MBA from Universidade Cruzeiro do Sul

More Information

Social Presence :

Prographics :

Exp : 20 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : People Director at Nomad
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Insights For Selling To Luiza

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiza is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Luiza

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Luiza move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Luiza take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Luiza

Personality Compatibility


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