Luk Smeyers

Commander
DISC Type : D

Founding Partner at The Visible Authority

Antwerp Metropolitan Area, Belgium

Overview

Luk Smeyers is the Founding Partner of The Visible Authority, advising consulting firms on performance and growth. With over 20 years of experience, including roles at Deloitte and Nielsen, his expertise lies in helping firms build their reputational footprint. People who have worked with him describe him as an insightful and incredible mentor who helps fine-tune business value.

He founded the people analytics consultancy iNostix, which was acquired by Deloitte in 2016.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Consulting Performance
He helps consulting firms that have hit a revenue ceiling by focusing on intentional design to create high-performing, profitable businesses.
Building Authority
Through his firm 'The Visible Authority' and his newsletter 'The Authority', he teaches consultants how to build a strong reputational footprint to attract clients.
Value Propositions
He advocates for creating 'laser-sharp' value propositions and signature methodologies, believing generic sales approaches drain profitability and lead to commoditization.

Media Appearances

Moving Away From Early-Stage Characteristics as a Boutique .... Featured in The Visible Authority – Blog

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Saying Yes to Non-Fit Projects with Existing Consulting Clients. Featured in The Visible Authority – Blog

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Work History

3-2019
Founding Partner at The Visible Authority
5-2019 - 2-2020
Practice Performance Advisor at Deloitte Consulting
3-2016 - 4-2019
People Analytics Practice Leader (post-acquisition of iNostix) at Deloitte Consulting
1-2008 - 2-2016
Founding CEO at iNostix (acquired by Deloitte in 2016)
6-2003 - 6-2007
Chief HR Officer Europe - SVP at NielsenIQ

Education

2007 - 2008
Clinical Organizational Psychology from INSEAD
2005 - 2005
Executive Management Program from Hult Ashridge Executive Education

More Information

Social Presence :

Prographics :

Exp : 18 Location : Antwerp Metropolitan Area, Belgium Job Level : N/A Designation : Founding Partner at The Visible Authority
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Insights For Selling To Luk

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luk is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luk

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Luk move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Luk take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Luk

Personality Compatibility


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