Luke Burgis

Inquirer
DISC Type : cd

Founder & Director at CLUNY

Washington, District of Columbia, United States

Overview

Luke Burgis is a 4x founder, author, and Director of the Cluny Institute, who graduated from NYUs Stern School of Business. He is also an Entrepreneur-in-Residence at The Catholic University of America, where he teaches business and leads the Ciocca Center for Principled Entrepreneurship. He is also a Certified Strength and Conditioning Specialist.

Outside of his academic and professional work, Luke explores personal fulfillment and intentionality. He is a former founder of a faith-based fitness movement and has a personal interest in birdwatching as a way to connect with the present moment. He lives in Washington, D. C. , with his wife and daughter.

Unique fact: After a successful career in finance and startups, he moved to Italy for three years to study theology and philosophy, and almost became a Catholic priest.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Mimetic Desire
His bestselling book "Wanting" is a deep exploration of René Girard's theory of mimetic desire, analyzing why people want what they want and how it shapes society.
Principled Entrepreneurship
As a leader at the Ciocca Center, he focuses on teaching and building ventures that are grounded in ethical principles and contribute to a healthy human ecology.
Integrating Disciplines
His Cluny Institute aims to break down silos between technology, philosophy, and theology, bringing leaders from "Athens, Jerusalem, and Silicon Valley" into dialogue.

Media Appearances

Luke has no verified media appearances

Work History

9-2024
Founder & Director at CLUNY
9-2019
Keynote Speaker at The Lavin Agency
5-2019
Author at Macmillan
5-2019
Member Board Of Directors at Marin Catholic High School
10-2018 - 3-2025
Board of Directors at Father Vincent Capodanno High School

Education

2000 - 2004
B.S. from NYU Stern School of Business
2018 - 2018
Education details unavailable from altMBA

More Information

Social Presence :

Prographics :

Exp : 20 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Founder & Director at CLUNY
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Luke

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Luke take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Luke

Personality Compatibility


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