Luke Horadam

Questioner
DISC Type : c

Manager, Inside Sales at YETI

Buda, Texas, United States

Overview

Luke Horadam is a seasoned sales leader at YETI, where he has driven growth for over a decade. Progressing from customer experience to his current role as Manager of Inside Sales, he excels in team building, sales strategy, and account management. He is a graduate of Texas State University with degrees in Business and Criminal Justice.

An avid outdoorsman, Lukes passion for nature is evident from his early career in parks and recreation and his university involvement with the Coastal Conservation Association. He is dedicated to preserving the outdoors for future generations, a value that aligns with his long-term commitment to the YETI brand.

Luke recently celebrated his 10-year anniversary with YETI, highlighting a remarkable journey of professional growth and loyalty within a single company.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sales Leadership
He leads the US Wholesale Inside Sales team at YETI, focusing on strategy and account management for independent and regional key accounts.
Customer Experience
Managed multiple customer experience teams and strategies at YETI for several years before moving into his current sales leadership role.
Brand Loyalty
Celebrated his 10-year anniversary at YETI in March 2025, demonstrating significant commitment and passion for the brand's growth and mission.

Media Appearances

Luke has no verified media appearances

Work History

7-2023
Manager, Inside Sales at YETI
2-2020 - 7-2023
Manager, Customer Experience at YETI
2-2018 - 2-2020
Associate Manager, Customer Experience at YETI
1-2010 - 2-2015
Recreation Department Program Cordinator at New Braunfels Parks & Recreation

Education

2009 - 2013
Criminal Justice and Corrections from Texas State University
2009 - 2013
Business from Texas State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Buda, Texas, United States Job Level : Middle Designation : Manager, Inside Sales at YETI
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luke take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luke

Personality Compatibility


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