Luke Johnson

Evaluator
DISC Type : sdc

IBM Quantum Sales Lead UKI at IBM

London, England, United Kingdom

Overview

Luke is the Quantum Sales Lead for UKI at IBM, driving the adoption of quantum technology. A University of York physics graduate and Leyah Karodia Prize winner, he is a certified Qiskit developer and IBM Quantum Distinguished Ambassador. Colleagues describe him as personable, well-organised, and hard-working.

Passionate about the convergence of computing, Luke focuses on making quantum technology accessible. He is dedicated to helping clients and developers understand and leverage quantum capabilities, viewing the UKI market as a global hub for technology innovation that he is proud to be a part of.

He was the winner of the 2019 Leyah Karodia Prize in Physics at the University of York.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Quantum Adoption
In his sales role, he focuses on collaborating with leading organizations to accelerate real-world adoption of quantum computing and drive client success.
Developer Enablement
As a certified Qiskit Advocate, he actively promotes learning and development in the quantum space, encouraging others to take free courses and engage with the technology.
AI & Unstructured Data
He speaks at events and delivers demos on how enterprises can unlock the hidden value within their unstructured data using AI technologies.

Media Appearances

An interview with a customer manager and IBM Quantum Ambassador. Featured in Quantum City (quantumcity.org.uk)

See Now

IBM Quantum Ambassador Luke Johnson explains the incredible science behind quantum computing. Featured in Facebook (SciTechGovUK)

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Work History

1-2026
IBM Quantum Sales Lead UKI at IBM
2-2025 - 1-2026
Data and AI Technical Sales SME at IBM
11-2022 - 11-2023
Technical Staff Member - IBM TCG at IBM
9-2021 - 2-2025
Data and AI Architect - Enterprise at IBM
10-2020
IBM Quantum Distinguished Ambassador + Qiskit Advocate at IBM

Education

2016 - 2019
Bachelor of Science (BSc) & Leyah Karodia Prize Winner from University of York
2012 - 2016
A levels from Lutterworth College

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Junior Designation : IBM Quantum Sales Lead UKI at IBM
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Luke

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Luke take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Luke

Personality Compatibility


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