Luke Kelly

Questioner
DISC Type : c

Founder at Deal Spark

County Dublin, Ireland

Overview

Luke Kelly is the founder of Deal Spark, where he designs and leads fully-managed outbound systems for B2B companies. His expertise lies in creating predictable, scalable pipelines through a combination of data, automation, and human-led outreach. His background includes sales roles at LinkedIn and ChannelSight, with a diploma from Dublin Business School.

Based on his writing, Luke appears to value discipline and the principle of continuous improvement, drawing parallels between military life and professional practice. He has a long history in B2B sales, starting his career in Dublin over a decade ago.

Unique fact: Luke draws inspiration from his time in the military, specifically the philosophy of constant repetition to achieve perfection: "Amateurs practice until they get it right. Professionals practice until they cant get it wrong. "

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

B2B Outbound Strategy
He founded a company focused on designing and leading outbound systems. His posts detail specific, repeatable processes for booking meetings with sales leaders at enterprise SaaS companies.
Sales Pipeline Generation
His work focuses on building predictable, scalable pipelines for growing companies by creating consistent, qualified conversations with decision-makers.
Military Discipline
He shared a post reflecting on his military experience, emphasizing the army principle of practicing until you can't get it wrong, not just until you get it right.

Media Appearances

Luke has no verified media appearances

Work History

10-2025
Founder at Deal Spark
11-2023 - 10-2025
Account Executive at LinkedIn
1-2023 - 11-2023
Enterprise Account Executive at ChannelSight
10-2021 - 3-2023
Mid-Market Account Executive at ChannelSight
3-2021 - 10-2021
Strategic Enterprise Business Development Representative at ChannelSight

Education

2017 - 2018
Diploma from Dublin Business School
9-2019 - 1-2020
Bachelor of business (Honours) Level 8 from Dorset College Dublin

More Information

Social Presence :

Prographics :

Exp : 17 Location : County Dublin, Ireland Job Level : Leadership Designation : Founder at Deal Spark
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luke take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luke

Personality Compatibility


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