Luke Kelly is the founder of Deal Spark, where he designs and leads fully-managed outbound systems for B2B companies. His expertise lies in creating predictable, scalable pipelines through a combination of data, automation, and human-led outreach. His background includes sales roles at LinkedIn and ChannelSight, with a diploma from Dublin Business School.
Based on his writing, Luke appears to value discipline and the principle of continuous improvement, drawing parallels between military life and professional practice. He has a long history in B2B sales, starting his career in Dublin over a decade ago.
Unique fact: Luke draws inspiration from his time in the military, specifically the philosophy of constant repetition to achieve perfection: "Amateurs practice until they get it right. Professionals practice until they cant get it wrong. "
Read the full overview →They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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