Luke Marshall in

Luke Marshall

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Chief Executive Officer at Baremetrics
📍 South West Rocks, New South Wales, Australia

Luke Marshall is the CEO of Baremetrics, leveraging a background in private equity to scale B2B SaaS companies. An alumnus of Harvard Business Schools General Management Program, he focuses on data-driven growth and operational excellence, aiming to elevate Baremetrics to $10 million in annual recurring revenue.

His career began with a decade of leadership in the Australian Army before transitioning into the tech industry. This unique path from military operations to digital transformation and SaaS management highlights a disciplined and strategic approach to business leadership.

Unique fact: Luke is a former Australian Army officer who transitioned into becoming a hands-on SaaS operator and private equity partner.

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Experience
19 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
South West Rocks, New South Wales, Australia
Personality Overview

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Priorities

Topics Luke cares about

SaaS Growth
As CEO of Baremetrics and a former partner at Xenon Partners, he is focused on scaling B2B SaaS companies through operational excellence and data-driven strategy.
Founder Mentorship
He hosts the "Founder Chats" podcast and his work focuses on helping founders use metrics to solve problems, grow their MRR, and realize their vision.
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Career

Work history

7-2023
Chief Executive Officer
Baremetrics
12-2022
Partner
Xenon Partners
1-2022
Principal Advisor
Baremetrics
1-2022
Principal Advisor
Teamgate Sales CRM
1-2022
Principal Advisor
FiveCRM
In the press

Media appearances

Why Most SaaS Metrics Are Wrong – w/ Luke Marshall, CEO of Baremetrics. Featured in YouTube
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How to Track the Right Metrics – Luke Marshall (Growth) discussing Baremetrics. Featured in YouTube
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Education
1-2023 - 4-2023
General Management Program
Harvard Business School
2014 - 2016
Masters of Business Administration
University of Southern Queensland
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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