Luke McLaughlan, MBA

Critic
DISC Type : C

Senior Product Manager at Alation

United Kingdom

Overview

Luke McLaughlan is an experienced technology strategist and Senior Product Manager at Alation, focused on the future of trusted data and AI. With a background as a Solutions Architect and an MBA from the Quantic School of Business, he excels at bridging the gap between business needs and technical solutions, a trait for which colleagues have described him as highly organized.

His first product launch as a Product Manager was the Alation Critical Data Elements (CDE) Manager.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Critical Data Governance
He is passionate about governing critical data elements (CDEs), having recently led the launch of Alation's CDE Manager, his first product as a PM.
AI Readiness
He presents on and demonstrates how to implement actionable AI governance, emphasizing the need for trusted, well-governed data as the foundation for AI initiatives.
Data Economics
He advocates for a pragmatic approach to data governance, focusing investment and controls where the business risk is highest to ensure value.

Media Appearances

Luke has no verified media appearances

Work History

8-2025
Senior Product Manager at Alation
5-2025 - 8-2025
Advisor Solutions Architect at Alation
5-2023 - 5-2025
Senior Solutions Architect at Alation
2-2022 - 5-2023
Lead Solution Engineer at Salesforce
9-2019 - 2-2022
Senior Solution Engineer at Salesforce

Education

4-2022 - 10-2023
Executive MBA from Quantic School of Business and Technology
2005 - 2011
Bachelor of Business & Bachelor of Business Information Systems from Swinburne University of Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Middle Designation : Senior Product Manager at Alation
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Luke

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Luke take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Luke

Personality Compatibility


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