Luke Sermarini

Supporter
DISC Type : s

Founder at Maxxed

Philadelphia, Pennsylvania, United States

Overview

Luke is the founder of Maxxed, a direct-to-consumer mens skincare brand he has grown from the ground up. He oversees everything from product development to data-driven digital marketing on platforms like TikTok and Meta. He holds a Bachelor of Business Administration from Drexel University and is Procore Certified.

He is focused on making skincare approachable for men and is passionate about giving back to the community. His company, Maxxed, donates a portion of every order to support mens mental health charities. Luke is also a fan of the Philadelphia Eagles, reflecting his ties to the city.

Unique fact: Alongside his mens skincare brand, he co-filed a new and seemingly unrelated trademark for "MOMMY MANGO" in July 2024.

Personality Overview

Procedural

Risk-averse

Calm

They are unlikely to become strong champions as they don't prefer pushing other people.  They prefer to follow rules and procedures. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

DTC Brand Building
He built his direct-to-consumer men's skincare brand from the ground up, managing product development, marketing, fulfillment, and operations.
Digital Marketing
Employs creative and data-driven digital marketing strategies, using TikTok, Meta, email, and affiliate channels to drive growth.
Men's Skincare
Founded a brand specifically focused on making skincare products more approachable and accessible for men.

Media Appearances

Luke has no verified media appearances

Work History

7-2023
Founder at Maxxed
9-2019 - 6-2024
Student at Drexel University's LeBow College of Business

Education

2019 - 2024
Bachelor of Business Administration - BBA from Drexel University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Philadelphia, Pennsylvania, United States Job Level : Leadership Designation : Founder at Maxxed
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Show willingness to accommodating their needs or requests
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Luke

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Luke take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Luke

Personality Compatibility


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