Luke Tobin

Evaluator
DISC Type : Dsc

Founder at Unusual Group

United Kingdom

Overview

Luke Tobin is a serial entrepreneur specializing in building and exiting businesses, notably growing one agency from £100 to an eight-figure sale in five years. As the Founder of Unusual Group, he invests in and scales agencies for acquisition. Colleagues describe him as genuine, authentic, and knowledgeable.

He is also an author with Pan Macmillan and actively shares business insights with a social media audience of over 800, 000. He focuses on helping others succeed through content about leadership, productivity, and avoiding burnout, believing a job should provide growth and value, not just a paycheck.

His last business exit was the fastest agency growth-to-exit story in the UK.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Agency Growth & Exits
His core business, Unusual Group, is dedicated to taking minority stakes in agencies and providing the infrastructure they need to become exit-ready.
Founder Mentorship
He shares daily content with his 800K+ social audience, focusing on actionable advice to help other entrepreneurs succeed and learn from his experiences.
Venture Investing
As an active investor in over 40 companies through Tobin Capital, he has been recognized as "Investor of the Year" for both 2023 and 2024.

Media Appearances

Luke has no verified media appearances

Work History

9-2025
Founder at Unusual Group
10-2025
Author at Pan Macmillan
12-2019
Owner at Tobin Capital
9-2024
Partner at A-Frame Venture Studio
9-2024
Co-Founder at Mirth Water

Education

Marketing from CIM | The Chartered Institute of Marketing
2001 - 2003
Bachelor of Technology - BTech from Brooksby Melton College

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Leadership Designation : Founder at Unusual Group
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Luke

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Luke take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Luke

Personality Compatibility


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