Luke Williams

Questioner
DISC Type : c

Senior Product Marketing Manager - Global at Cision

London Area, United Kingdom

Overview

Luke has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Luke has no verified topics they care about

Media Appearances

Luke has no verified media appearances

Work History

10-2023
Senior Product Marketing Manager - Global at Cision
9-2021 - 10-2023
Senior Product Marketing Manager - EMEA at Cision
Product Marketing Manager at Cision
Product Marketing Executive at Cision
Digital PR Executive at Zazzle Media

Education

2021 - 2021
Education details unavailable from Product Marketing Alliance
2011 - 2014
Bachelor's degree from University of Lincoln

More Information

Social Presence :

Prographics :

Exp : 4 Location : London Area, United Kingdom Job Level : Middle Designation : Senior Product Marketing Manager - Global at Cision
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luke take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Luke

Personality Compatibility


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