Lulu Cheng Meservey
Login to view DISC.Lulu Cheng Meservey is the Founder and CEO of Rostra, an advisory firm specializing in founder-led communications. A board member at Shopify, she previously served as EVP and Chief Communications Officer at Activision Blizzard. She holds a B. A. from Yale University and an M. A. from The Fletcher School at Tufts University.
Lulu authors the "Flack" newsletter, where she proposes a new playbook for modern communications. Her professional focus is on helping founders "go direct" and craft their own narratives without relying on traditional gatekeepers. She draws communication insights from diverse fields like psychology, physics, and even the military to shape her strategies.
She believes traditional PR is dead and champions a new model where founders, who hold the "secret knowledge" of their enterprise, communicate directly with their audience.
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