Lusi Heath (Crawford)

Trailblazer
DISC Type : DI

Manager - Digital Travel at New Zealand Customs Service

Wellington, Wellington, New Zealand

Overview

Lusi is the Manager of Digital Travel at New Zealand Customs Service, where she leads product management and development. With a background at Bank of New Zealand and a Bachelor of Commerce from Victoria University of Wellington, colleagues describe her as supportive, energetic, and dedicated.

She is a passionate advocate for Diversity, Equity, Inclusion & Belonging (DEIB) and mental wellbeing in the workplace. Lusi publicly shares her personal journey with a late ADHD diagnosis through her blog, aiming to help others by destigmatizing the experience and exploring identity.

Unique fact: She is leveraging her recent ADHD diagnosis to write and speak about neurodiversity, identity, and workplace inclusion.

Personality Overview

Values Relationships

Charismatic

Achievement-Oriented

They will fight for you if they come to believe in you.  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

ADHD Advocacy
She has recently started a public blog on Substack to share her personal journey and insights following a late ADHD diagnosis.
Digital Travel Products
Leads the development of the New Zealand Traveller Declaration (NZTD), a product estimated to be used by over 18 million travellers by 2025.
DEIB in Product
Specializes in and is extremely passionate about applying diversity, equity, inclusion, and belonging principles within product development and teams.

Media Appearances

Lusi has no verified media appearances

Work History

10-2023
Manager - Digital Travel at New Zealand Customs Service
8-2022 - 10-2023
Product Manager/Group Product Manager at Bank of New Zealand
9-2021 - 8-2022
Product Owner/Product Manager - Business Lending at Bank of New Zealand
6-2021 - 9-2021
Acting Product Owner - Transact Term Lending at Bank of New Zealand
10-2018 - 1-2019
Recruitment Consultant (while I was on maternity leave) at JOYN

Education

2002 - 2006
Bachelor of Commerce and Admnistration from Victoria University of Wellington

More Information

Social Presence :

Prographics :

Exp : 13 Location : Wellington, Wellington, New Zealand Job Level : Middle Designation : Manager - Digital Travel at New Zealand Customs Service
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Insights For Selling To Lusi

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lusi is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lusi

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lusi move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lusi take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lusi

Personality Compatibility


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