Luther Cale

Go-getter
DISC Type : d

Vice President, Clinical Programs at HealthStream

Nashville, Tennessee, United States

Overview

Luther has no verified overview

Personality Overview

Self-Confident

Vision Oriented

Decisive

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Luther has no verified topics they care about

Media Appearances

Luther has no verified media appearances

Work History

1-2022
Vice President, Clinical Programs at HealthStream
11-2018 - 1-2022
Vice President of Simulation at HealthStream
8-2013 - 1-2022
Founder and President at The Lighthouse International
9-2011 - 9-2013
Chief Marketing Officer at GOBA, LLC
10-2008 - 7-2010
AVP, Marketing at HealthStream

Education

12-2024 - 12-2025
Global C-Suite Program from Wharton Executive Education
1992 - 1996
Bachelor of Arts (B.A.) from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Nashville, Tennessee, United States Job Level : Senior Designation : Vice President, Clinical Programs at HealthStream
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Insights For Selling To Luther

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luther is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Luther

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Luther move?

  • Their decision making speed is somewhere in the middle.
  • Can Luther take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Luther

Personality Compatibility


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