Luuk Slaats

Questioner
DISC Type : c

Voorzitter raad van bestuur at Signpost

Nijmegen, Gelderland, Netherlands

Overview

Luuk Slaats is a people-centric leader and investor in the IT sector with over 20 years of experience driving growth, digitization, and inclusive cultures. A graduate of Rotterdam School of Management, he has held CEO positions at Uniserver and Centralpoint and now serves on the boards of Signpost and Azerty, focusing on strategic expansion.



He not only advises an employee advocacy software company, Apostle, but also personally invested in it after seeing its success firsthand as a former client.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Employee Advocacy
He is an investor and advisor for Apostle, an employee advocacy platform, and frequently promotes activating employees as authentic brand ambassadors.
Strategic Growth
His career is defined by scaling IT companies, with a focus on helping organizations become European market leaders through strategic and cultural development.
EdTech Sector
As Chairman at Signpost, he is focused on the digitization of the European education market, providing hardware, software, and digital content to schools.

Media Appearances

Signpost verwelkomt Luuk Slaats (CEO Uniserver Group, ex-CEO Centralpoint) als bestuurder. Featured in Signpost (official press release)

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Luuk Slaats wordt bestuurder bij Signpost - Datanews. Featured in Datanews

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Work History

8-2025
Voorzitter raad van bestuur at Signpost
7-2025
Raad van advies & Investeerder at Apostle | Employee Advocacy Software
4-2024
Raad van advies at Azerty
2-2024 - 8-2025
MD Signpost Nederland at Signpost
1-2024
Adviseur & Investeerder at Roar Advisory

Education

1-2022 - 10-2022
Commissarissencyclus from Nyenrode Business University
2010 - 2011
2011 from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Nijmegen, Gelderland, Netherlands Job Level : N/A Designation : Voorzitter raad van bestuur at Signpost
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Insights For Selling To Luuk

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luuk is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luuk

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luuk move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luuk take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luuk

Personality Compatibility


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