Luz Borchardt

Critic
DISC Type : C

Co-founder & Chief Growth Officer at Henry

Argentina

Overview

Luz has no verified overview

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Luz has no verified topics they care about

Media Appearances

Luz has no verified media appearances

Work History

6-2020
Co-founder & Chief Growth Officer at Henry
8-2019 - 6-2020
Brand and Product Marketing Lead at Nubank
6-2017 - 8-2019
Marketing Manager at Nubi S.A.
12-2016 - 7-2017
Product Marketing Manager at Molinos Rio de la Plata
7-2015 - 12-2016
Marketing Specialist at Molinos Rio de la Plata

Education

YC S20 Alumni from Y Combinator
2010 - 2013
Bachelor of Business Administration (BBA) from Universidad de 'San Andrés'​

More Information

Social Presence :

Prographics :

Exp : 11 Location : Argentina Job Level : Leadership Designation : Co-founder & Chief Growth Officer at Henry
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Insights For Selling To Luz

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luz is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Luz

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Luz move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Luz take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Luz

Personality Compatibility


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