Luz Daniel

Energizer
DISC Type : I

Senior Manager, Customer Experience, Strategy & Operations at Walmart eCommerce

Millbrae, California, United States

Overview

Luz is a results-oriented manager with extensive experience in product, program, and project management at companies like Walmart, Sams Club, and Visa. A graduate of UC Berkeley and the University of San Franciscos MBA program, she is recognized for her sharp project leadership, deep cross-functional knowledge, and strong sense of accountability.

She built and launched the Walmart delivery app, leading its strategy from concept to nationwide scale and tripling customer adoption.

Personality Overview

Full Of Energy

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Experience
Her current role at Walmart eCommerce focuses on leading customer experience strategy and operations, using user insights and experimentation to drive enhancements.
Omnichannel Strategy
At Sam's Club, she managed the strategic rollout of digital tools and new offerings to support omnichannel initiatives across both retail and eCommerce.
App Growth
She successfully built and launched the Walmart delivery app, leading the product and marketing strategy to drive a 3x increase in adoption and engagement.

Media Appearances

Luz has no verified media appearances

Work History

3-2018 - 7-2025
Senior Manager, Customer Experience, Strategy & Operations at Walmart eCommerce
4-2016 - 3-2018
Manager, Sam's Club.com- Omni Channel Strategy/ Market Penetration at Sam's Club
4-2014 - 4-2016
Senior Manager, IT PMO at Visa
1-2013 - 6-2013
Project Manager, Consumer Marketing at Visa
10-2011 - 4-2012
Project Manager, Global Brand & Marketing at Visa

Education

Bachelor's degree from University of California, Berkeley
MBA from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 12 Location : Millbrae, California, United States Job Level : N/A Designation : Senior Manager, Customer Experience, Strategy & Operations at Walmart eCommerce
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Insights For Selling To Luz

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luz is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Luz

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Luz move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Luz take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Luz

Personality Compatibility


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