Luz Doris Bustamante Alvarez is an Industrial Economist with over 20 years of experience leading commercial areas for multinational insurance companies like MetLife and Chubb (formerly ACE). As the Country Manager for Universal Assistance in Colombia, she focuses on strategic growth and positioning the brand in the market. She holds an MBA from Esden Business School.
Based on her professional focus, she is passionate about ensuring travelers are safe and protected from unforeseen events. She actively promotes awareness about the importance of travel assistance, especially for younger demographics, to ensure their adventures are secure and without setbacks.
She recently highlighted a key trend: while young adult travel is booming in Colombia, only 11% purchase travel assistance, a gap she aims to address.
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