LY Yeung

Enthusiast
DISC Type : i

Senior Global Marketing Manager, iTero at Align Technology

United Kingdom

Overview

LY Yeung is a Senior Global Marketing Manager at Align Technology, focused on the iTero intraoral scanner. She has progressed through several APAC marketing roles at the company, applying her expertise from her Bachelor of Arts at The University of Hong Kong.

She is deeply involved in promoting the companys latest innovations, such as the iTero Lumina™ scanner, and plays a key role in major regional events like the Invisalign® APAC Summit.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Dental Technology
Frequently promotes Align Technology's core products, including the iTero scanner and Invisalign, and is involved in new product launches like the iTero Lumina™.
APAC Marketing
Has extensive experience in the APAC region, demonstrated by her career progression and her promotion of events like the 2025 Invisalign® APAC Summit in Bangkok.
Talent Recruitment
Actively shares job openings and encourages people to join Align Technology, showing an investment in company growth and team building.

Media Appearances

LY has no verified media appearances

Work History

6-2025
Senior Global Marketing Manager, iTero at Align Technology
12-2024 - 6-2025
Marketing Manager, Marketing Excellence, APAC at Align Technology
7-2021 - 11-2024
Marketing Communications Manager, APAC at Align Technology
6-2019 - 6-2021
Senior Marketing Specialist, APAC at Align Technology
2017 - 2019
Senior Marketing Communications Executive at The Peninsula Hotels

Education

Bachelor of Arts (B.A.) from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Middle Designation : Senior Global Marketing Manager, iTero at Align Technology
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Insights For Selling To LY

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with LY is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from LY

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will LY move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can LY take some risk or not?

  • If it seems really necessary, they can take small risks.

You And LY

Personality Compatibility


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