Stephanie Baker

Examiner
DISC Type : cs

GP Marketing Manager UKI at Align Technology

United Kingdom

Overview

Stephanie is a dedicated marketing manager at Align Technology with 22 years of experience in the dental industry. Her career progressed from a clinical role as a Dental Nurse to her current position, where she focuses on driving digital adoption for general practitioners in the UK and Ireland.

She is deeply passionate about the brand she represents, stating that Invisalign is a core part of her personality. Stephanie values strong collaborations and is enthusiastic about working with her team to achieve shared goals, while showing an interest in modern technology like AI.

Stephanie has spent her entire 22-year career in dentistry, successfully transitioning from hands-on clinical work to a senior marketing management role.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Digital Adoption
Actively promotes webinars and tools, such as the iTero scanner, to help dental practices implement digital technology and transform patient consultations.
Brand Passion
Believes working for a brand she genuinely loves is a must and strongly identifies with the Invisalign brand on a personal level.
Future of Dentistry
With over two decades of experience moving from clinical to marketing roles, she is more excited than ever about the future of the dental industry.

Media Appearances

Stephanie has no verified media appearances

Work History

3-2025
GP Marketing Manager UKI at Align Technology
11-2022 - 3-2025
Marketing Manager UKI at Align Technology
1-2021 - 11-2022
Invisalign Connect Ecosystem Manager UKI at Align Technology
5-2018 - 12-2020
Marketing Administrator at Align Technology
2-2009 - 5-2018
Personal Assistant, Treatment Coordinator and Administrator at Dawood and Tanner Specialist Dental Practice

Education

Stephanie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Middle Designation : GP Marketing Manager UKI at Align Technology
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Insights For Selling To Stephanie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephanie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Stephanie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Stephanie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Stephanie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Stephanie

Personality Compatibility


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