Lydia Bates

Collaborator
DISC Type : is

Director of Sales and Marketing at Dream Inn, Santa Cruz

Santa Cruz, California, United States

Overview

Lydia has no verified overview

Personality Overview

Fair-minded

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Lydia has no verified topics they care about

Media Appearances

Lydia has no verified media appearances

Work History

5-2025
Director of Sales and Marketing at Dream Inn, Santa Cruz
12-2018 - 5-2025
Director of Sales and Marketing at Hotel San Luis Obispo
3-2016 - 12-2018
Director of Sales at Inns of Monterey
8-2012 - 3-2016
Senior Sales Manager at Chaminade Resort and Spa
1-2008 - 4-2011
Associate Director of Sales at Resort at Squaw Creek

Education

Education details unavailable from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 20 Location : Santa Cruz, California, United States Job Level : Mid-senior Designation : Director of Sales and Marketing at Dream Inn, Santa Cruz
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show them how they look good by making this decision

DONT's

  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Lydia

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Lydia take some risk or not?

  • They are unlikely to take many risks.

You And Lydia

Personality Compatibility


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