Lydia Buck

Captain
DISC Type : DS

Senior Product Marketing Manager, Partner Program at ActiveCampaign

San Francisco, California, United States

Overview

Lydia has no verified overview

Personality Overview

Decisive But Calm

Dynamic But Sincere

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Lydia has no verified topics they care about

Media Appearances

Lydia has no verified media appearances

Work History

6-2025
Senior Product Marketing Manager, Partner Program at ActiveCampaign
6-2024 - 6-2025
Product Marketing Manager, Jira Service Management at Atlassian
10-2022 - 6-2024
Product Marketing Manager, App Migrations at Atlassian
8-2021 - 8-2022
Product Marketing Manager at Postscript
10-2020 - 8-2021
Client Success Lead, Strategic Brands at Affirm, Inc.

Education

Bachelor's degree from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Middle Designation : Senior Product Marketing Manager, Partner Program at ActiveCampaign
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lydia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lydia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lydia

Personality Compatibility


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