Lydia Gracy

Energizer
DISC Type : I

GTM Campaign Manager at Leadle

Chennai, Tamil Nadu, India

Overview

As GTM Campaign Manager at Leadle, Lydia Gracy is responsible for the systems and teams that drive pipeline growth for B2B clients. She focuses on building scalable, repeatable, and high-performing GTM and outbound delivery operations. She holds a Bachelor of Technology degree.

She has demonstrated rapid career progression entirely within Leadle, advancing from a frontline role to managing the entire lead generation function.

Personality Overview

Relationship Oriented

Enthusiastic

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

GTM Strategy
She leads the people, systems, and strategy behind Go-To-Market and outbound delivery for Leadle's B2B clients.
Sales Operations
Her focus is on building scalable, repeatable, and measurable delivery operations that are aligned with aggressive growth goals.
B2B Lead Generation
She heads the entire lead generation function at Leadle, showcasing deep domain expertise in driving pipeline growth.

Media Appearances

Lydia has no verified media appearances

Work History

4-2025
GTM Campaign Manager at Leadle
11-2022 - 3-2025
SDR Manager at Leadle
2-2022 - 11-2022
Growth Partner at Leadle
8-2019 - 1-2021
Associate Relationship Manager at Edureka
1-2018 - 7-2019
Operations Executive at The Climber

Education

Bachelor of Technology - BTech from Vel Tech HighTech Dr.Rangarajan Dr.Sakunthala Engineering College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Chennai, Tamil Nadu, India Job Level : Middle Designation : GTM Campaign Manager at Leadle
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lydia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lydia take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lydia

Personality Compatibility


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