Lydia Howland

Initiator
DISC Type : Di

Leadership Team at Nous

London, England, United Kingdom

Overview

Lydia leads at Nous, building an AI-enabled B Corp to simplify UK household bills. Her career combines over a decade of design and innovation expertise from IDEO with leadership experience in user research at major tech scale-ups like Deliveroo and onefinestay. She holds a First Class degree in English Literature from Cardiff University.

Lydia has a background in the arts and humanities and a humorous take on technology, once joking about a "deep fear of browser extensions" while teaching herself to code. The provided data mentions she has two cats, and her writing background is evident in her witty and articulate communication style.

Unique fact: She was once locked inside a McDonalds in Blackpool with Bill Clinton, Kevin Spacey, and 12 Secret Service agents.

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

AI for Social Good
Currently building an AI-led B Corp with a social mission to prove tech can be a force for good, making people's lives simpler and fairer.
User-Centric Research
Passionate about user-centricity, having led the User Research team at Deliveroo and spent over a decade at design firm IDEO focusing on user-centered design.
Mission-Driven Business
Her current focus is building a "zero-to-one" B Corp, demonstrating a strong commitment to businesses that balance profit with social and environmental purpose.

Media Appearances

Lydia has no verified media appearances

Work History

8-2021
Leadership Team at Nous
5-2019 - 7-2021
Head of User Research at Deliveroo
1-2017 - 5-2019
Founder & Director at Louin Limited
6-2015 - 12-2016
Head of Guest & Homeowner Service at onefinestay
10-2004 - 6-2015
Design & Portfolio Director at IDEO

Education

10-1998 - 5-2001
BA Joint Honours English Literature and Cultural Criticism (First Class) from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : N/A Designation : Leadership Team at Nous
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lydia

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lydia take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lydia

Personality Compatibility


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