Lydia Krefta

Wildcard
DISC Type : sic

Senior Director, Electrification and Decarbonization at Pacific Gas and Electric Company

San Francisco, California, United States

Overview

Lydia Krefta is the Senior Director of Electrification and Decarbonization at PG&E, where she leads efforts to accelerate electric vehicle adoption. An engineer by training with an MBA from UCLA Anderson, she has progressed through various leadership roles in clean energy transportation, finance, and corporate strategy within the company.

Outside of her professional focus on creating a sustainable energy future, Lydia is a fan of the Pittsburgh Steelers and soccer. Her varied personal interests also include dinosaurs and Walt Disney Imagineering, showcasing a blend of analytical and creative inclinations.

She describes herself as a "Retired Engineer reborn as an Energy Professional. "

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

EV Adoption
Her work focuses on accelerating electric vehicle adoption, managing over $500M in EV infrastructure and rebate programs to help PG&E serve 3 million EVs by 2030.
Vehicle-Grid Integration
She leads the development of new EV programs and pilots, including a V2X pilot with GM, focusing on managed charging and bidirectional capabilities.
Energy Equity
She is quoted on the importance of making EV ownership attainable for underserved customers through programs like the Pre-Owned EV Rebate.

Media Appearances

Lydia has no verified media appearances

Work History

5-2025
Senior Director, Electrification and Decarbonization at Pacific Gas and Electric Company
6-2022 - 4-2025
Director, Clean Energy Transportation at Pacific Gas and Electric Company
12-2021 - 5-2022
Senior Manager, Clean Energy Transportation, Regulatory, Compliance and Pilots at Pacific Gas and Electric Company
1-2021 - 1-2024
Chairperson of the Board at California Electric Transportation Coalition
6-2013 - 8-2013
Environmental Defense Fund Climate Corps Fellow at DreamWorks Animation

Education

2012 - 2014
Master of Business Administration (MBA) from UCLA Anderson School of Management
2005 - 2009
BS from Penn State University

More Information

Social Presence :

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Exp : 8 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director, Electrification and Decarbonization at Pacific Gas and Electric Company
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lydia

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lydia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lydia

Personality Compatibility


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