Lydia Schroeder

Questioner
DISC Type : c

Sr. Marketing & Public Relations Business Partner | Americas West at Burns & McDonnell

Denver, Colorado, United States

Overview

Lydia has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Lydia has no verified topics they care about

Media Appearances

Lydia has no verified media appearances

Work History

1-2022
Sr. Marketing & Public Relations Business Partner | Americas West at Burns & McDonnell
10-2019 - 12-2021
Marketing & Public Relations Business Partner at Burns & McDonnell
7-2018 - 10-2019
Communications Strategist at Burns & McDonnell
12-2017 - 7-2018
Communications Manager at Indiana Economic Development Corporation
5-2016 - 12-2017
Communications Coordinator at Indiana Economic Development Corporation

Education

2009 - 2013
Business from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Denver, Colorado, United States Job Level : N/A Designation : Sr. Marketing & Public Relations Business Partner | Americas West at Burns & McDonnell
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lydia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lydia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lydia

Personality Compatibility


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