Lydian Coppus

Inquirer
DISC Type : cd

a.i. Chef Online Libelle.nl at DPG Media Nederland

The Randstad, Netherlands

Overview

Lydian Coppus is a brand and content strategist with over 20 years of experience creating concepts for print, digital, and events, with a background at DPG Media and Hearst. Colleagues praise her as an energetic, out-of-the-box thinker with an unparalleled feel for language.

Beyond her strategic work, Lydian is a published author passionate about entrepreneurship and the evolving media landscape. She draws inspiration from conversations with other business owners and leverages her extensive creative network to bring projects to life.

She authored a book that she describes as an "ode to the tax specialist and the romance novel. "

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Brand Storytelling
Her core focus is on developing brand strategy, including value propositions, storytelling, and creating a unique tone of voice for companies.
Future of Content
She publicly questions the evolving value of content and marketing professionals in the age of AI, indicating a focus on future-proofing her industry.
Entrepreneurial Spirit
Having recently started a new company, she is inspired by conversations with fellow entrepreneurs and is focused on identifying and capitalizing on business opportunities.

Media Appearances

Lydian has no verified media appearances

Work History

5-2023 - 9-2023
a.i. Chef Online Libelle.nl at DPG Media Nederland
5-2021 - 12-2021
Auteur ‘Fiscalist op de Zuidas - Machtige Verleider’ at Uitgeverij Ars Fabula
7-2019 - 11-2019
a.i. Hoofdredacteur ELLE Eten at Hearst Netherlands
8-2016 - 7-2018
Tekstredactie LINDA.meiden | LINDA.wonen | LINDA.mode at Mood for Magazines - LINDA.
3-2016 - 12-2019
Programmamaker en organisator cursussen journalistiek at Fontys Hogescholen

Education

2002 - 2003
Propedeuse from University of Amsterdam
1996 - 2001
Bachelor's Degree from Zuyd University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 16 Location : The Randstad, Netherlands Job Level : N/A Designation : a.i. Chef Online Libelle.nl at DPG Media Nederland
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Insights For Selling To Lydian

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydian is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lydian

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lydian move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lydian take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lydian

Personality Compatibility


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