Lynn Sandford Kerr

Enigma
DISC Type : icd

Director, Paid Media at Prudential Financial

New York City Metropolitan Area, United States

Overview

Lynn has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Lynn has no verified topics they care about

Media Appearances

Lynn has no verified media appearances

Work History

3-2024
Director, Paid Media at Prudential Financial
11-2019 - 2-2024
Manager, Paid Media at Prudential Financial
2-2018 - 10-2019
Manager, Digital Advertising Strategy at Prudential Financial
7-2016 - 2-2018
Associate Media Director at Carat USA
10-2015 - 7-2016
Senior Client Services Manager at SheKnows Media

Education

Bachelor of Arts (B.A.) from Penn State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Paid Media at Prudential Financial
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Insights For Selling To Lynn

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynn is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lynn

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lynn move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lynn take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lynn

Personality Compatibility


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