Lynne Gordon, MPH, CMPP, BCMAS

Inquirer
DISC Type : dc

Director, Scientific Communications at Travere Therapeutics

Seattle, Washington, United States

Overview

Lynne Gordon is a medical affairs professional specializing in strategic publication planning and scientific communications. With a background in oncology, neurology, and infectious diseases, she excels at leading cross-functional teams to ensure consistent scientific messaging. She holds BS and MPH degrees and is a board-certified Medical Affairs Specialist.

Lynne is a key contributor to the medical publications community, actively participating in initiatives by the International Society for Medical Publication Professionals (ISMPP). Her work emphasizes making scientific information more accessible and transparent for broader audiences, including patients and caregivers, through innovative communication strategies.

She spearheaded an initiative to develop and implement Plain Language Summaries (PLS) of scientific publications, a project that has been highlighted as a key contribution in her field.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Publication Strategy
Her entire career, including roles at Travere, Theravance, and Aadi, centers on developing and executing strategic publication plans for pharmaceutical compounds.
Plain Language Summaries
She has published on this topic and led a cross-functional initiative to create a Plain Language Summary program, showing a passion for making science accessible to patients.
Medical Affairs Operations
She has held operational leadership roles, managing investigator-initiated research programs, company publication policies, and departmental standard operating procedures (SOPs).

Media Appearances

Lynne has no verified media appearances

Work History

1-2023
Director, Scientific Communications at Travere Therapeutics
7-2022 - 1-2023
Medical Affairs Consultant at LG Medical Affairs Consulting
12-2021 - 6-2022
Director, Medical Communications at Aadi Bioscience, Inc
2-2020 - 12-2021
Senior Director, Scientific Publications & Medical Affairs Operations at Theravance Biopharma US, Inc.
2-2016 - 2-2020
Director, Scientific Publications & Medical Affairs Operations at Theravance Biopharma US, Inc.

Education

BS from San Francisco State University
MPH from University of Washington

More Information

Social Presence :

Prographics :

Exp : 18 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director, Scientific Communications at Travere Therapeutics
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Insights For Selling To Lynne

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynne is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lynne

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lynne move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lynne take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lynne

Personality Compatibility


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