Lynne LaCascia

Initiator
DISC Type : Di

Global Head of Brand, Creative, Content, Thought Leadership & Research at Cognizant

New York, New York, United States

Overview

Lynne has no verified overview

Personality Overview

Confident

Impact-Oriented

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Lynne has no verified topics they care about

Media Appearances

Lynne has no verified media appearances

Work History

9-2014
Global Head of Brand, Creative, Content, Thought Leadership & Research at Cognizant
12-2009 - 8-2014
Senior Director of Verbal Identity at Interbrand
1-2008 - 12-2009
Senior Strategist at FutureBrand
10-2001 - 12-2007
Strategy Director/Editorial Director at McRoberts Mitchell
1-2000 - 1-2001
Strategy Director at Drumbeat Digital (now Heartbeat Digital)

Education

1991 - 1995
BS from Yale University
1987 - 1991
Regents Diploma from Freeport High School

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Head of Brand, Creative, Content, Thought Leadership & Research at Cognizant
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Insights For Selling To Lynne

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynne is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lynne

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lynne move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lynne take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lynne

Personality Compatibility


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