Lynne McKenna

Enthusiast
DISC Type : i

Freelance Editorial Creative Director & Stylist at Lynne McKenna

London Area, United Kingdom

Overview

Lynne has no verified overview

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Lynne has no verified topics they care about

Media Appearances

Lynne has no verified media appearances

Work History

9-2020
Freelance Editorial Creative Director & Stylist at Lynne McKenna
6-2019 - 6-2019
Fashion Judge, Graduate Fashion Week & Tu at Sainsbury’s 2019 at Graduate Fashion Week
7-2018 - 7-2018
Fashion and Trend Expert at NEXT House of Next Christmas 2018
8-2016 - 8-2016
Fashion Expert at ITV Lorraine
10-2008 - 9-2020
Fashion Editor at Fabulous Magazine

Education

1999 - 2003
BA Hons from University of Lancashire
9-1996 - 7-1998
Bachelor of Technology - BTech from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 13 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Freelance Editorial Creative Director & Stylist at Lynne McKenna
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Insights For Selling To Lynne

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynne is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lynne

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lynne move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lynne take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lynne

Personality Compatibility


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