Lynnie Nguyen

Commander
DISC Type : D

Global Head of Paid Media and SEO, Product Growth at TikTok

San Francisco Bay Area, United States

Overview

Lynnie Nguyen is the Global Head of Paid Media and SEO for Product Growth at TikTok, with previous experience leading SEO at Meta. She is a performance marketing manager specializing in B2B growth and digital strategy. Colleagues describe her as a "magnificent mentor" and "digital marketing superstar. "

Outside of her core role, Lynnie is an active mentor within the "Women in Tech SEO" community, where she provides guidance to others in the marketing industry. Public profiles also mention she is a proud dog mom.

Her SEO team at Meta won the prestigious "Performance and Results" Edgie Award from BrightEdge.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Global SEO Strategy
She has built and scaled global SEO programs at both Meta and TikTok, significantly increasing organic search traffic and winning an industry award for performance and results.
B2B Growth
Her current role focuses on driving growth for small and medium-sized business products at TikTok, and she has a demonstrated history in B2B performance marketing.
Mentorship in Tech
She is an active mentor in the "Women in Tech SEO" community, with multiple recommendations highlighting her empathetic guidance and commitment to others' professional growth.

Media Appearances

Lynnie has no verified media appearances

Work History

9-2024
Global Head of Paid Media and SEO, Product Growth at TikTok
2-2024 - 9-2024
Head of SEO, Product Growth at TikTok
6-2022 - 2-2024
Head of Search Marketing & Content Optimization at Meta
9-2021 - 2-2024
SEO Strategist at Meta
3-2020 - 9-2021
SEO Strategist @ Facebook at Averro

Education

2011 - 2015
Education details unavailable from Arizona State University
Education details unavailable from Walter Cronkite School of Journalism and Mass Communication at Arizona State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Global Head of Paid Media and SEO, Product Growth at TikTok
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Insights For Selling To Lynnie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynnie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lynnie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lynnie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lynnie take some risk or not?

  • The risks don’t matter much to them.

You And Lynnie

Personality Compatibility


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