Lyon Coutinho

Initiator
DISC Type : Di

Procurement Manager at PepsiCo

Santo André, São Paulo, Brazil

Overview

Lyon is a Procurement Manager at PepsiCo with over a decade of experience managing large, regional spend categories for major consumer goods companies. He has a strong background in Materials Engineering from the Universidade Federal do ABC and specializes in strategic sourcing and contract management.

After almost six and a half years, he recently returned to PepsiCo, a company that played a key role in shaping his early career in procurement.

Personality Overview

Confident

Conviction Driven

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Strategic Sourcing
This is a core competency mentioned across his roles at PepsiCo, Coty, and Henkel, where he implemented local and global sourcing strategies.
Raw Materials Procurement
He has specific experience managing raw materials categories, including inorganics, thermosets, and acrylates for Henkel, and raw materials for Coty.
Team Leadership
His roles involve leading teams, and his time at Coty specifically highlights a focus on talent development for his category leaders.

Media Appearances

PepsiCo: Positioning procurement as a strategic enabler. Featured in YouTube

See Now

Work History

5-2025
Procurement Manager at PepsiCo
5-2024 - 4-2025
Procurement Manager at Coty
3-2023 - 5-2024
Regional Procurement Manager at Henkel
12-2019 - 3-2023
Procurement Coordinator at Henkel
11-2018 - 12-2019
Senior Procurement Analyst at PepsiCo

Education

2016 - 2019
Materials Engineering from Universidade Federal do ABC
2013 - 2016
Science and Technology Bachelor from Universidade Federal do ABC

More Information

Social Presence :

Prographics :

Exp : 10 Location : Santo André, São Paulo, Brazil Job Level : Middle Designation : Procurement Manager at PepsiCo
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Insights For Selling To Lyon

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyon is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lyon

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lyon move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lyon take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lyon

Personality Compatibility


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