Mônica Santana

Questioner
DISC Type : c

Chief Sales Officer (CSO)|Partner at VARIANCE

São Paulo, São Paulo, Brazil

Overview

Mônica Santana is a Chief Sales Officer and Partner at VARIANCE with over 15 years of senior leadership experience in sales, CX, and digital transformation. A graduate of the University of Central Florida, she is known for her high-level negotiation skills and ability to build high-performance teams in challenging environments.

Passionate about staying current with industry trends, Mônica actively participates in financial innovation summits and serves on award panels. She focuses on networking with market leaders and exchanging ideas, demonstrating a commitment to fostering excellence within her field.

She has repeatedly served as a judge for the prestigious "Prêmio Best Performance", recognizing the most inspiring success cases in the market.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Financial Innovation
Attended the CMS Financial Innovation 2025 event to connect with industry leaders and explore emerging trends shaping the sector.
Recognizing Excellence
Serves as a multi-year juror for the "Prêmio Best Performance, " evaluating and celebrating inspiring success cases and top market performers.
AI in Customer Service
Her current role emphasizes leveraging Artificial Intelligence for growth. She actively follows winning strategies and success cases involving AI in CX.

Media Appearances

Mônica has no verified media appearances

Work History

8-2025
Chief Sales Officer (CSO)|Partner at VARIANCE
7-2022
Diretora de novos negócios at Alphavox Contact Center
1-2021 - 11-2024
Membro do conselho consultivo at ACE Ventures
1-2021 - 6-2022
Diretora Comercial at Flex Relacionamentos Inteligentes
10-2018 - 1-2021
Superintendente Comercial at Flex Relacionamentos Inteligentes

Education

Businnes Administration from University of Central Florida
English Language and Literature from Alumni Best in Class

More Information

Social Presence :

Prographics :

Exp : 35 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Sales Officer (CSO)|Partner at VARIANCE
URL has been copied!

Insights For Selling To Mônica

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mônica is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mônica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mônica move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mônica take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mônica

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.