Márcio Gonçalves, PhD

Judge
DISC Type : Dc

CEO & Founder at WiseVAs

Greater Tampa Bay Area, United States

Overview

Márcio Gonçalves is the founder of WiseVAs and Zentrix Ventures, specializing in scaling B2B service businesses by solving operational bottlenecks for CEOs. Holding a PhD from Kansas State University, he is described by colleagues as innovative, smart, and a true entrepreneur, focused on helping founders escape the operational quicksand.

Outside of his ventures, Márcio is a member of the Entrepreneurs Organization and Gobundance, a group for men leading epic lives. He is an endurance athlete, having completed a 140. 6-mile Ironman triathlon, showcasing a high level of personal discipline and commitment.

Unique fact: Before becoming a delegation expert, Márcio created the #1 Swine Podcast in 2021, leveraging his deep expertise in the swine industry.

Personality Overview

Demanding

Features Driven

Quality Focused

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Founder Delegation
His company, WiseVAs, is built around helping overwhelmed entrepreneurs delegate tasks by matching them with elite virtual assistants from his highly curated database.
Scaling Operations
He focuses on preventing business failure caused by poor operations, founding Zentrix Ventures to build and scale B2B service businesses from the ground up.
Entrepreneurial Growth
Actively participates in communities like Entrepreneurs' Organization and Gobundance, and speaks to student entrepreneurs about leadership and building sustainable businesses.

Media Appearances

Márcio has no verified media appearances

Work History

12-2023
CEO & Founder at WiseVAs
2-2025
Founder at Zentrix Ventures
4-2025
Member at Entrepreneurs'​ Organization (EO) Tampa Bay
4-2025
Co-Founder at Wise Scale
9-2022
Member & CEO Microtribe Leader at Gobundance

Education

2013 - 2015
Doctor of Philosophy (PhD) from Kansas State University
2013 - 2014
Graduate Certificate from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Tampa Bay Area, United States Job Level : Leadership Designation : CEO & Founder at WiseVAs
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Insights For Selling To Márcio

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Márcio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Márcio

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Márcio move?

  • They can take decisions very fast if you manage to convince them.
  • Can Márcio take some risk or not?

  • The risks don’t matter much to them.

You And Márcio

Personality Compatibility


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