M. Rupert Dooley in

M. Rupert Dooley

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Director, Consumer Insights at The J.M. Smucker Co.
📍 Greater Cleveland, United States

M. Rupert Dooley is the Director of Consumer Insights at The J. M. Smucker Co. , with over 20 years of experience turning human understanding into business growth for iconic brands. A graduate of Xavier University, he is described by colleagues as strategic, creative, and thought-provoking, excelling at both high-level strategy and team mentorship.

He is a recipient of the ARF David Ogilvy Grand Champion award for creative effectiveness, which he noted was a "full circle" moment as he began his career at Ogilvy.

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Experience
20 Years
Current Role
Director, Consumer Insights
Job Level
Mid-senior
Location
Greater Cleveland, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics M. cares about

Human-Centric Strategy
His personal headline emphasizes that brilliant strategy is driven by human-centric understanding, a theme consistent across his entire career and recent keynote speaking engagements.
Brand Innovation
He has a long history of leading innovation, from identifying market white space to launching new products for major brands like Jif.
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Career

Work history

7-2023
Director, Consumer Insights
The J.M. Smucker Co.
1-2021 - 8-2023
Sr Manager, Insights & Intelligence CO:LAB, Consumer Foods Insights Lead and M+A Strategy
The J.M. Smucker Co.
12-2016 - 2-2021
Sr. Manager, Growth and Innovation Insights
The J.M. Smucker Co.
6-2011 - 12-2016
SVP, Head of Brand Strategy
GSW Advertising
7-2008 - 6-2011
Strategy Lead
North
In the press

Media appearances

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Education
2001 - 2005
Bachelor of Arts
Xavier University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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