Annette Opseth in

Annette Opseth

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Sr. Commerce Marketing Manager at The J.M. Smucker Co.
📍 Greater Minneapolis-St. Paul Area, United States

Annette Opseth is a results-driven Senior Commerce Marketing Manager at The J. M. Smucker Co. with extensive experience leading brand and shopper marketing programs for iconic CPG brands at Target and Best Buy. Colleagues describe her as a passionate, innovative, and highly motivated leader with a fresh perspective.

She is a caring and authentic leader who believes in the "golden rule" of management: "do unto others as you would have them do unto you. " Annette is passionate about inspiring engagement and collaboration within her teams and shows support for those navigating their careers.

For a Target-exclusive program with Pop-Tarts, she won Kelloggs Agility Award, growing the brand 30% year-over-year and achieving its highest market share since 2015.

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Experience
32 Years
Current Role
Sr. Commerce Marketing Manager
Job Level
Middle
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

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Priorities

Topics Annette cares about

Shopper Marketing
An expert in developing insight-driven shopper marketing programs for major CPGs at retailers like Target, a key area of focus throughout her career.
CPG Brand Growth
Has a strong background in creating and executing strategies to drive sales, margin, and market share for iconic CPG brands like Kellogg's and Bose.
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Career

Work history

11-2021
Sr. Commerce Marketing Manager
The J.M. Smucker Co.
8-2020 - 11-2021
Sr Partner Marketing Manager|Channel Marketing Manager
Digital River
6-2018 - 2-2020
Sr Marketing Manager|Customer Marketing|Shopper Marketing|Consumer Electronics|Best Buy
Bose Corporation
4-2016 - 6-2018
Shopper Marketing Manager|Customer Marketing Manager|CPG|Target
Kellogg Company
2-2015 - 4-2016
Account Director|Shopper Marketing|Account Leadership|CPG|Target|Team Leadership
IN Marketing
In the press

Media appearances

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Education
Mini Masters in Marketing Management
University of St. Thomas - Opus College of Business
Marketing Strategy Certificate
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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