Annette Opseth

Trailblazer
DISC Type : DI

Sr. Commerce Marketing Manager at The J.M. Smucker Co.

Greater Minneapolis-St. Paul Area, United States

Overview

Annette Opseth is a results-driven Senior Commerce Marketing Manager at The J. M. Smucker Co. with extensive experience leading brand and shopper marketing programs for iconic CPG brands at Target and Best Buy. Colleagues describe her as a passionate, innovative, and highly motivated leader with a fresh perspective.

She is a caring and authentic leader who believes in the "golden rule" of management: "do unto others as you would have them do unto you. " Annette is passionate about inspiring engagement and collaboration within her teams and shows support for those navigating their careers.

For a Target-exclusive program with Pop-Tarts, she won Kelloggs Agility Award, growing the brand 30% year-over-year and achieving its highest market share since 2015.

Personality Overview

Achievement-Oriented

Charismatic

Assertive

They will fight for you if they come to believe in you.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Shopper Marketing
An expert in developing insight-driven shopper marketing programs for major CPGs at retailers like Target, a key area of focus throughout her career.
CPG Brand Growth
Has a strong background in creating and executing strategies to drive sales, margin, and market share for iconic CPG brands like Kellogg's and Bose.
Empathetic Leadership
Actively promotes a leadership style based on the "golden rule" and is focused on mentoring and being the best possible leader for her team.

Media Appearances

Annette has no verified media appearances

Work History

11-2021
Sr. Commerce Marketing Manager at The J.M. Smucker Co.
8-2020 - 11-2021
Sr Partner Marketing Manager|Channel Marketing Manager at Digital River
6-2018 - 2-2020
Sr Marketing Manager|Customer Marketing|Shopper Marketing|Consumer Electronics|Best Buy at Bose Corporation
4-2016 - 6-2018
Shopper Marketing Manager|Customer Marketing Manager|CPG|Target at Kellogg Company
2-2015 - 4-2016
Account Director|Shopper Marketing|Account Leadership|CPG|Target|Team Leadership at IN Marketing

Education

Mini Masters in Marketing Management from University of St. Thomas - Opus College of Business
Marketing Strategy Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Middle Designation : Sr. Commerce Marketing Manager at The J.M. Smucker Co.
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Annette

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Annette take some risk or not?

  • They can take risks if necessary.

You And Annette

Personality Compatibility


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