Małgorzata Golińska

Questioner
DISC Type : c

Marketing Director at INFOR PL S.A>

Warsaw, Mazowieckie, Poland

Overview

Małgorzata Golińska is a Managing and Marketing Director with over 20 years of experience in the Polish media industry. She specializes in leading digital transformations, growing subscription-based businesses, and managing full P&L for major companies like INFOR PL S. A. and Wirtualna Polska Media. She holds a degree in Biology from the University of Warsaw.

She has a strong interest in data analytics, recently earning multiple Google certifications in data analysis, visualization, and programming with R. Her focus is on combining high-quality content with technology and data to create engaging user experiences and build loyalty.

Unique fact: Małgorzatas recent post indicates she is actively analyzing the impact of AI Overviews on subscriber acquisition strategies.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Digital Transformation
Led the digital transformation of the Wprost brand at PMPG Polskie Media and focuses on developing digital solutions in her consulting and director roles.
Subscription Growth
A core competency mentioned across her recent roles, focusing on acquisition, retention strategy, and maximizing customer lifetime value for media brands.
Data-Driven Decisions
Recently obtained multiple Google certifications in data analysis, including "Analyze Data to Answer Questions" and "Data Analysis with R Programming. "

Media Appearances

Małgorzata has no verified media appearances

Work History

3-2025 - 8-2025
Marketing Director at INFOR PL S.A>
4-2020 - 2-2025
Digital Transformation Director at PMPG Polskie Media SA
9-2018 - 12-2019
Managing Director: Lifestyle and Health at Wirtualna Polska Media S.A.
10-2017
Business Consultant at GoMa Advice
2-2007 - 10-2017
Vice-chairman of the Board at Grupa ZPR Media

Education

1992 - 1995
Biologia from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 29 Location : Warsaw, Mazowieckie, Poland Job Level : Senior Designation : Marketing Director at INFOR PL S.A>
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Insights For Selling To Małgorzata

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Małgorzata is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Małgorzata

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Małgorzata move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Małgorzata take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Małgorzata

Personality Compatibility


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