Raki Phillips in

Raki Phillips

Initiator · DISC type Di
Regional President - Middle East, Africa & Türkiye at Accor
📍 United Arab Emirates

Raki Phillips is the Regional President for Middle East, Africa & Türkiye at Accor. A serial entrepreneur and award-winning tourism veteran, he previously tripled tourism revenues as CEO of RAKTDA, securing a $3. 9B investment. Colleagues describe him as creative, results-driven, and a helpful guide.

Outside of his corporate roles, Raki displays his entrepreneurial spirit by co-founding unique ventures. These include SugarMoo, the UAEs first online dessert delivery bakery, and Earth Hotels, a sustainable and tech-forward hospitality brand. He holds a B. B. A. from the University of Central Florida and an MBA.

Unique fact: Raki co-founded an "anti-cupcake" dessert company to capitalize on a gap in the online food delivery market, pioneering hybrid desserts like the kunafeh cheesecake.

Read the full overview →
Experience
28 Years
Current Role
Regional President - Middle East, Africa & Türkiye
Job Level
Leadership
Location
United Arab Emirates
Personality Overview

How Raki shows up

Risk-Accepting
Confident
Impact-Oriented

They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Priorities

Topics Raki cares about

MENA Tourism Growth
His career is defined by expanding tourism in the Middle East, first at RAKTDA by achieving record visitor numbers, and now by leading Accor's regional growth strategy.
Sustainable Hospitality
He co-founded the eco-friendly Earth Hotels and has been recognized on Forbes' 'Sustainable 100' list for his commitment to responsible tourism development in the region.
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Career

Work history

11-2025
Regional President - Middle East, Africa & Türkiye
Accor
5-2019 - 10-2025
Chief Executive Officer
Ras Al Khaimah Tourism Development Authority
1-2017
Co-Founder & Investor
Earth Hotels
9-2015 - 4-2019
Senior Vice President Development, Senior Partner
INHOCO International Hospitality Consulting Group
11-2014 - 6-2025
Co-Founder, Chief Executive Officer
SugarMoo Desserts
In the press

Media appearances

Accor announces Raki Phillips as new Regional President for Middle East, Africa and Türkiye. Featured in Economic Times – Travel
See now
Exclusive: Ras Al Khaimah Tourism Chief to Leave for Role at Accor. Featured in Skift
+2 more appearances Login to view media
Education
2001 - 2003
Master of Business Administration (MBA)
University of Phoenix
1997 - 2000
Bachelor of Business Administration (B.B.A.)
University of Central Florida
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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