Maarten Bos

Inquirer
DISC Type : cd

Dirigent at Popup Choir

Amsterdam, North Holland, Netherlands

Overview

Maarten Bos is a conductor and educator specializing in creating large-scale, accessible vocal music experiences. He co-founded Popup Choir, the Netherlands best-known walk-in choir, and teaches art history and music at Rudolf Steiner College, where he directs a 350-student choir. He holds a Master of Education and is described by colleagues as enthusiastic, humorous, and inspiring.

Maarten is driven by a passion to bring people together and create harmony through singing. His philosophy, "Singing. For. Everyone. , " is the foundation of his work, making choral music accessible regardless of experience. He founded a project choir, ERATO, specifically to perform major works from the classical repertoire, including pieces by Mozart and Handel.

He co-founded Popup Choir, which has sold out major venues like Paradiso and Het Concertgebouw and has been featured on national television.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Accessible Music
Co-founded Popup Choir with the mission to make singing accessible to everyone, regardless of experience, attracting thousands of participants to major venues.
Choral Conducting
His primary professional role is as a conductor for Popup Choir, Projectkoor ERATO, and a 350-student choir at Rudolf Steiner College, with specialized education in the field.
Corporate Engagement
Actively promotes Popup Choir as a "wow-experience" for corporate events, focusing on connection, energy, and team harmony through collaborative singing.

Media Appearances

Popup Choir Queen: sing along with Maarten Bos and Tijmen de Koning (Dutch spoken). Featured in Concertgebouw

See Now

Work History

6-2017
Dirigent at Popup Choir
9-2014
Docent kunstgeschiedenis, kunst algemeen, muziek, koor at Rudolf Steiner College
4-2018 - 7-2021
Orkestdirigent at Muziek Gezelschap Wittenburg
9-2010 - 7-2020
Workshopleider at Freelance
10-2016 - 10-2019
Dirigent at Projectkoor ERATO

Education

2015 - 2017
Master of Education - MEd from Amsterdamse Hogeschool voor de Kunsten
2017 - 2018
Applicatiecursus Koordirectie from HKU (Hogeschool voor de Kunsten Utrecht)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Dirigent at Popup Choir
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Insights For Selling To Maarten

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maarten is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Maarten

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Maarten move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Maarten take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Maarten

Personality Compatibility


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