Maarten Verduin

Researcher
DISC Type : Cs

Owner at Mavro International

Zaltbommel, Gelderland, Netherlands

Overview

Maarten Verduin is the Owner and CEO of Mavro International, Compound, and ProNed, specializing in surface improvement technology. He began his journey as a marketing intern at Mavro, becoming the owner in 2012 and successfully transitioning the company from a trading business into a full-fledged manufacturer, earning three consecutive FD Gazelle Awards for rapid growth.

Maarten values practical experience over formal education, believing he learned the most through hands-on work. In his school days, he was inquisitive and always questioned the why behind things, a trait that has fueled his entrepreneurial drive and passion for solving complex technical problems alongside his team.

His career path is unique: he started as an intern at the very company he now owns and leads.

Personality Overview

Soft Communicator

Detail Oriented

Perfectionist

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Business Growth
He led his company's transformation from a trader to a producer, resulting in rapid expansion and recognition as one of the Netherlands' fastest-growing companies for three straight years.
Chemical Innovation
Passionate about the technical side of his business, he enjoys engaging with his R&D team to solve complex chemical challenges for surface treatment and protection.
From Intern to Owner
His personal journey from a marketing intern to the owner of the same company shapes his belief in the value of practical, hands-on experience over theoretical education.

Media Appearances

Maarten has no verified media appearances

Work History

7-2012
Owner at Mavro International
1-2007 - 7-2012
Sales Director at Mavro International
8-2003
Sales at Mavro International
5-2018
Co Owner at Mavro Slovenia
2-2017
Co Owner at Mavro Italy

Education

2000 - 2004
Education details unavailable from Marketing en Communicatie

More Information

Social Presence :

Prographics :

Exp : 22 Location : Zaltbommel, Gelderland, Netherlands Job Level : N/A Designation : Owner at Mavro International
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Insights For Selling To Maarten

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maarten is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Maarten

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Maarten move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Maarten take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Maarten

Personality Compatibility


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