Maarten Westdorp

Enigma
DISC Type : Dci

Interim Head of Marketing at Evailable

Netherlands

Overview

Maarten Westdorp is the Vice President of Marketing & Communications at E. ON One, leveraging over 15 years of experience to support the energy transition through digital B2B marketing. Described as skilled, pragmatic, and solution-oriented, he specializes in building brands, driving growth, and leading high-performing teams. He holds a degree in Communication and speaks Dutch, English, and German.

He is a two-time "Marketo Champion, " an award recognizing him as one of the top 60 marketing experts globally in the platforms user community.

Personality Overview

Challenger

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Energy Transition
His work at E. ON One is directly focused on building a portfolio of digital solutions to help energy companies transform their business and support sustainability goals.
Revenue Operations
He is deeply involved in streamlining the quote-to-revenue lifecycle, using tools like Salesforce Revenue Cloud to manage complexity and align sales, marketing, and finance.
Marketing Technology
He has extensive experience scaling Martech stacks, including Customer Data Platforms (CDP), Marketing Automation (Marketo), and digital experience analytics tools like Contentsquare.

Media Appearances

Maarten has no verified media appearances

Work History

1-2025 - 8-2025
Interim Head of Marketing at Evailable
6-2022
Vice President Marketing & Communication at E.ON One
5-2022
Vice President Marketing & Communications at E.ON One at E.ON
6-2018 - 6-2022
Head of Digital Marketing Scaling at E.ON
4-2015 - 5-2018
Senior Marketing Manager at Scribe Software

Education

2004 - 2008
Bachelor of Communication from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Netherlands Job Level : Senior Designation : Interim Head of Marketing at Evailable
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Insights For Selling To Maarten

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maarten is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Maarten

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Maarten move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Maarten take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Maarten

Personality Compatibility


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