Maaz Rana

Commander
DISC Type : D

Advisor to the Board of Directors at Great Lakes Fund

Toronto, Ontario, Canada

Overview

Maaz Rana is the Co-founder, COO, and CRO of Knockri, an AI-driven HR tech company that helps Fortune 500 firms make hiring more equitable. An expert in GTM strategy and enterprise sales, he holds a BA in Economics from the University of Toronto and is recognized as a thought leader on AI disruption.

Outside of his primary role, Maaz is a serial entrepreneur, having also co-founded Sartoria Darzi, a highly-ranked bespoke mens fashion brand in Toronto. He is a passionate advocate for diversity, inclusion, and refugee empowerment, frequently speaking on these topics and participating in related community events.

An interesting icebreaker: he loves Nutella.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond better to strong and respectful interactions.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

AI-Driven Hiring
Co-founded Knockri to transform hiring and talent management using AI, focusing on reducing unconscious bias and improving candidate quality for major corporations.
GTM Strategy
He specializes in go-to-market strategy and enterprise sales, having played a hands-on role in scaling Knockri from an idea to an industry-recognized solution.
Diversity & Inclusion
A central part of his mission is to make hiring fairer and more inclusive, using technology to improve racial and gender diversity in the workplace.

Media Appearances

Maaz has no verified media appearances

Work History

7-2023
Advisor to the Board of Directors at Great Lakes Fund
10-2017
Co-Founder, COO & CRO at Knockri | Skills based Hiring & Promotions
4-2013 - 8-2015
Co-founder & Managing Partner at Sartoria Darzi

Education

GFS – Alumni from Google for Startups Accelerator
SAP.iO Foundry – Alumni from SAP.iO

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Advisor to the Board of Directors at Great Lakes Fund
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Insights For Selling To Maaz

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maaz is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maaz

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Maaz move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Maaz take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Maaz

Personality Compatibility


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