Maaz Zahid Qureshi

Evaluator
DISC Type : Csd

Vice President - Digital | CX | AI | Innovation at ADNOC Distribution

United Arab Emirates

Overview

Maaz Zahid Qureshi is the Vice President of Digital, CX, AI, and Innovation at ADNOC Distribution, leading the companys digital transformation. With an MBA from LSE, he specializes in leveraging AI-powered solutions to enhance customer experiences in the retail and energy sectors. Colleagues describe him as inspirational, innovative, and intuitive.

Outside of his primary professional focus, Maaz shows an interest in large-scale food production and environmental or agricultural policy, following organizations like Mars and the UKs Department for Environment, Food and Rural Affairs. He has a cross-functional background, having also worked in telecom and aviation.

His teams work led to ADNOC Distribution being named among Fast Company’s Most Innovative Companies in AI and Mobility for 2025.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Retail
He is actively implementing AI for store clustering, assortment optimization, self-checkout systems, and predictive product demand to drive operational excellence and enhance customer satisfaction.
Future of Mobility
He leads initiatives in the electric vehicle space, including robotic EV charging arms, developing EV super hubs, and integrating "Plug & Charge" services into the company's app.
Customer Experience
His core focus is using technology to create hyper-personalized and seamless customer journeys, such as the AI-enabled "Fill & Go" fueling service.

Media Appearances

Maaz has no verified media appearances

Work History

10-2021
Vice President - Digital | CX | AI | Innovation at ADNOC Distribution
5-2018 - 10-2021
Program Head - Innovation at Emirates Group
3-2012 - 5-2018
Head of Digital & Innovation at Jazz (previously known as Mobilink)
3-2009 - 2-2012
Director Strategy & Business Development at Ovex Technologies (Pvt.) Ltd.
2006 - 2009
Visiting Faculty at Beaconhouse National University

Education

2006 - 2008
MBA Executive from LSE
2001 - 2004
BBIT from Curtin University

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Arab Emirates Job Level : Senior Designation : Vice President - Digital | CX | AI | Innovation at ADNOC Distribution
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Insights For Selling To Maaz

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maaz is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maaz

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maaz move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maaz take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maaz

Personality Compatibility


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