Maddalena Pasini

Critic
DISC Type : C

Head of Marketing Intelligence & Customer Care at Ferrari

Italy

Overview

Maddalena has no verified overview

Personality Overview

Critic

ROI Driven

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Maddalena has no verified topics they care about

Media Appearances

Maddalena has no verified media appearances

Work History

11-2025
Head of Marketing Intelligence & Customer Care at Ferrari
1-2019 - 10-2025
Head of GT Retail Marketing (Global) at Ferrari
9-2017 - 12-2018
Head of Customer Development at Ferrari
4-2007 - 7-2011
Loyalty CRM Marketing Specialist at Unieuro S.p.A.
4-2005 - 4-2007
Quantitative Researcher at Ipsos

Education

2002 - 2002
Master from ISTUD Business School
4-2023 - 5-2023
Genitori che nascono un percorso di formazione in competenze soft - metodo Life Based Learning® from Lifeed

More Information

Social Presence :

Prographics :

Exp : 16 Location : Italy Job Level : Mid-senior Designation : Head of Marketing Intelligence & Customer Care at Ferrari
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Insights For Selling To Maddalena

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maddalena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Maddalena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Maddalena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Maddalena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Maddalena

Personality Compatibility


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