Madeleine Shin

Enthusiast
DISC Type : i

Executive Director, Global Head of External Communications and Media at Biogen

Greater Boston, United States

Overview

Madeleine has no verified overview

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Madeleine has no verified topics they care about

Media Appearances

Madeleine has no verified media appearances

Work History

7-2025
Executive Director, Global Head of External Communications and Media at Biogen
11-2024 - 4-2025
Novartis US Corporate Communications Secondment at Novartis
1-2024 - 6-2024
Novartis US External Corporate Engagement Secondment at Novartis
8-2023 - 12-2023
Novartis US External Corporate Engagement Secondment at Novartis
4-2021 - 7-2025
Executive Vice President, Media Relations; North American Health Media Practice Lead at Weber Shandwick

Education

B.A. Cum Laude (Early Graduate) from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Senior Designation : Executive Director, Global Head of External Communications and Media at Biogen
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Insights For Selling To Madeleine

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madeleine is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Madeleine

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Madeleine move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Madeleine take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Madeleine

Personality Compatibility


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