Madelene Yeshin in

Madelene Yeshin

Trailblazer · DISC type DI
CRM & Loyalty Manager at South Western Railway
📍 London, England, United Kingdom

Madelene Yeshin is the Head of CRM & Loyalty at South Western Railway, with deep expertise in CRM, email marketing, and customer data platforms. Colleagues describe her as hardworking, diligent, and a knowledgeable team player. She holds a certification in General Data Protection Regulation (GDPR) and is an alumna of the University of Worcester.

An adaptable and enthusiastic individual, Madelene approaches challenges with a positive attitude. She believes in embracing life with "childlike wonder" and continuously seeking new experiences to foster personal growth. She is a resourceful problem-solver who thrives in pressurized environments.

During the London 2012 Olympics, Madelene managed communications with overseas journalists from within the Olympic Park.

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Experience
23 Years
Current Role
CRM & Loyalty Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Madelene shows up

Persuasive
Friendly But Fast
Achievement-Oriented

They like to keep things under control. They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Priorities

Topics Madelene cares about

CRM Strategy
Her career has focused on developing comprehensive CRM strategies, encompassing lifecycle marketing, data utilization for targeted communications, and managing single customer views.
Customer Loyalty
Her current title and past experience creating retention programs for companies like dmg media highlight a strong focus on building long-term customer relationships and loyalty.
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Career

Work history

6-2018
CRM & Loyalty Manager
South Western Railway
3-2015 - 6-2018
CRM Manager
Global Radio
3-2013 - 2-2015
Email Marketing Manager
dmg media
11-2009 - 1-2013
Email Marketing and Promotions Manager
London & Partners
11-2008 - 11-2009
Account Manager
e-Dialog
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2:2
University of Worcester
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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