Madelene Yeshin in

Madelene Yeshin

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CRM & Loyalty Manager at South Western Railway
📍 London, England, United Kingdom

Madelene Yeshin is the Head of CRM & Loyalty at South Western Railway, with deep expertise in CRM, email marketing, and customer data platforms. Colleagues describe her as hardworking, diligent, and a knowledgeable team player. She holds a certification in General Data Protection Regulation (GDPR) and is an alumna of the University of Worcester.

An adaptable and enthusiastic individual, Madelene approaches challenges with a positive attitude. She believes in embracing life with "childlike wonder" and continuously seeking new experiences to foster personal growth. She is a resourceful problem-solver who thrives in pressurized environments.

During the London 2012 Olympics, Madelene managed communications with overseas journalists from within the Olympic Park.

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Experience
23 Years
Current Role
CRM & Loyalty Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Madelene shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Madelene cares about

CRM Strategy
Her career has focused on developing comprehensive CRM strategies, encompassing lifecycle marketing, data utilization for targeted communications, and managing single customer views.
Customer Loyalty
Her current title and past experience creating retention programs for companies like dmg media highlight a strong focus on building long-term customer relationships and loyalty.
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Career

Work history

6-2018
CRM & Loyalty Manager
South Western Railway
3-2015 - 6-2018
CRM Manager
Global Radio
3-2013 - 2-2015
Email Marketing Manager
dmg media
11-2009 - 1-2013
Email Marketing and Promotions Manager
London & Partners
11-2008 - 11-2009
Account Manager
e-Dialog
In the press

Media appearances

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Education
2:2
University of Worcester
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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