Madelene Yeshin

Trailblazer
DISC Type : DI

CRM & Loyalty Manager at South Western Railway

London, England, United Kingdom

Overview

Madelene Yeshin is the Head of CRM & Loyalty at South Western Railway, with deep expertise in CRM, email marketing, and customer data platforms. Colleagues describe her as hardworking, diligent, and a knowledgeable team player. She holds a certification in General Data Protection Regulation (GDPR) and is an alumna of the University of Worcester.

An adaptable and enthusiastic individual, Madelene approaches challenges with a positive attitude. She believes in embracing life with "childlike wonder" and continuously seeking new experiences to foster personal growth. She is a resourceful problem-solver who thrives in pressurized environments.

During the London 2012 Olympics, Madelene managed communications with overseas journalists from within the Olympic Park.

Personality Overview

Persuasive

Friendly But Fast

Achievement-Oriented

They like to keep things under control.  They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Topics They Care About

CRM Strategy
Her career has focused on developing comprehensive CRM strategies, encompassing lifecycle marketing, data utilization for targeted communications, and managing single customer views.
Customer Loyalty
Her current title and past experience creating retention programs for companies like dmg media highlight a strong focus on building long-term customer relationships and loyalty.
Team Building
She actively and publicly recruits for her CRM team at South Western Railway, indicating she is passionate about building a strong and collaborative team environment.

Media Appearances

Madelene has no verified media appearances

Work History

6-2018
CRM & Loyalty Manager at South Western Railway
3-2015 - 6-2018
CRM Manager at Global Radio
3-2013 - 2-2015
Email Marketing Manager at dmg media
11-2009 - 1-2013
Email Marketing and Promotions Manager at London & Partners
11-2008 - 11-2009
Account Manager at e-Dialog

Education

2:2 from University of Worcester

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Middle Designation : CRM & Loyalty Manager at South Western Railway
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Insights For Selling To Madelene

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madelene is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Madelene

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Madelene move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Madelene take some risk or not?

  • They can take risks if necessary.

You And Madelene

Personality Compatibility


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