Madelene Yeshin is the Head of CRM & Loyalty at South Western Railway, with deep expertise in CRM, email marketing, and customer data platforms. Colleagues describe her as hardworking, diligent, and a knowledgeable team player. She holds a certification in General Data Protection Regulation (GDPR) and is an alumna of the University of Worcester.
An adaptable and enthusiastic individual, Madelene approaches challenges with a positive attitude. She believes in embracing life with "childlike wonder" and continuously seeking new experiences to foster personal growth. She is a resourceful problem-solver who thrives in pressurized environments.
During the London 2012 Olympics, Madelene managed communications with overseas journalists from within the Olympic Park.
Read the full overview →They like to keep things under control. They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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