Madelyn De Los Santos

Critic
DISC Type : C

Senior Advisor at Putnam Insights

New York City Metropolitan Area, United States

Overview

Madelyn is a Strategic PR & Communications Leader and a Senior Advisor at Putnam Insights, specializing in multicultural marketing for the BioPharmaTech, travel, and finance sectors. A graduate of The City College of New York, she is described as a "natural born leader." She excels at turning complex science into clear, compelling narratives.

Deeply passionate about diversity and inclusion, Madelyn draws inspiration from her familys immigrant heritage. She actively promotes DEI in the PR industry, serving as a panelist for the Museum of Public Relations and a judge for the Diversity Action Alliance G.E.M.S. Honors. She has a long-term interest in promoting her Dominican heritage.

Unique fact: While in college, she was named the 2021 Art Stevens PRSA-NY CCNY Scholar for Excellence in Public Relations.

Personality Overview

ROI Driven

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Multicultural Marketing
Specializes in developing PR strategies that create authentic connections between brands and diverse communities to drive loyalty and meaningful change.
Diversity in PR
A passionate advocate for DEI, serving as a judge for the G.E.M.S. Honors and a panelist at Museum of Public Relations events on the topic.
Health & Science Comms
Focuses on the BioPharmaTech sector, translating complex scientific stories into clear narratives for visionary founders and CEOs.

Media Appearances

Madelyn De Los Santos – Senior Advisor, Putnam Insights (Team Profile). Featured in Putnam Insights

See Now

Work History

8-2024
Senior Advisor at Putnam Insights
10-2023 - 1-2024
Account Executive at Citizen Relations
6-2022 - 3-2024
Junior Account Executive at Citizen Relations
2-2022 - 6-2022
Public Relations Intern at Maverick Creative
9-2021 - 6-2022
Executive Assistant at The Stevens Group

Education

2018 - 2022
Bachelor of Arts - BA from The City College of New York

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Senior Advisor at Putnam Insights
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Insights For Selling To Madelyn

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madelyn is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Madelyn

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Madelyn move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Madelyn take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Madelyn

Personality Compatibility


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