Madhavi Reddy

Enigma
DISC Type : dci

Managing Director - AWS MENAT at Amazon Web Services (AWS)

Dubai, United Arab Emirates

Overview

Madhavi Reddy is the Managing Director for AWS across the Middle East, North Africa, and Turkey. With an MBA from the Indian Institute of Management, she leads her team to help businesses and governments execute cloud transformations for the AI era. Colleagues describe her as supportive, insightful, and responsive.

Madhavi is passionate about fostering regional socio-economic growth and developing local technology talent. Previously, she served as an Independent Governor for Coventry University, showing a commitment to higher education. Her recognition as a top ethnic minority leader highlights her dedication to diversity and inclusion.

Unique fact: Madhavi was named one of the UKs top 100 black and minority ethnic leaders in technology by the Financial Times.

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

AI & Data Strategy
Emphasizes that a solid data foundation is essential for any AI strategy and helps customers innovate for the AI era.
Cloud Transformation
Leads initiatives for businesses and governments to undertake ambitious cloud journeys, building on her experience in migrations and modernizations at AWS.
MENAT Tech Growth
Passionate about the mission of countries in the MENAT region, focusing on building local tech talent and accelerating socio-economic growth.

Media Appearances

Madhavi has no verified media appearances

Work History

10-2025
Managing Director - AWS MENAT at Amazon Web Services (AWS)
1-2024
Director, Partner Sales EMEA at Amazon Web Services (AWS)
4-2024
Director for EMEA Migrations and Modernizations at Amazon Web Services (AWS)
9-2019 - 9-2021
EMEA Leader - AWS Migrations Acceleration Program at Amazon Web Services (AWS)
9-2018 - 10-2019
Independent Governor at Coventry University

Education

6-1990 - 4-1992
MBA from Indian Institute of Management
1987 - 1990
BSc (Hons) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Managing Director - AWS MENAT at Amazon Web Services (AWS)
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Insights For Selling To Madhavi

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madhavi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Madhavi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Madhavi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Madhavi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Madhavi

Personality Compatibility


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